alaffia
Alaffia is a brand that specializes in body and hair care products, emphasizing clean, green, and fair trade practices. Founded in 2003, the company sources its ingredients from women-led cooperatives in West Africa, supporting community empowerment projects. Alaffia is committed to values of beauty, equality, and empowerment, offering a range of products that are cruelty-free and made with fair trade ingredients.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Alaffia (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Alaffia · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Alaffia in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Alaffia lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Alaffia online
Where to find Alaffia · Bay Area
5 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Alaffia in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Alaffia· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Alaffia Authentic African Black Soap All-In-One, Eucalyptus Tea Tree · its most-distributed SKU (1 door) in Body Wash, the biggest opening. The closest open door is Luke's Local · 2 rivals already on that shelf.
