Belgioioso at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
BelGioioso is a family-owned cheese manufacturer known for its artisan Italian cheeses, founded in 1979 by Errico Auricchio.
It’s already on the shelf here, with 10 SKUs across 5 categories. The growth is depth and breadth: 5 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Cheese, Burrata with Black Truffles in Burrata.
Pacific Market stocks burrata thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is burrata: Pacific Market stocks only 1 there, so BelGioioso Cheese, Burrata with Black Truffles stands out rather than blending in.
Pacific Market merchandises 11 of the 13 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin burrata shelf as a point of difference.
The full runway · across 2 stores
Every category Belgioioso plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 15 SKUs. Room to widen the line.
On shelf here, but only 3 of 14 SKUs. Room to widen the line.
What to bring to expand
Belgioioso’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
