Beyond Meat at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Beyond Meat is a brand specializing in plant-based meat alternatives, offering a range of products that mimic the taste and texture of traditional meat.
Beyond Meat isn’t on Falletti Foods’ shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Beyond Sausage, Plant-Based Sausage Links, Brat Original in Vegetarian Sausages.
Falletti Foods stocks vegetarian sausages thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
The more differentiated opening is vegetarian sausages: Falletti Foods stocks only 7 there, so Beyond Meat Beyond Sausage, Plant-Based Sausage Links, Brat Original stands out rather than blending in.
Falletti Foods merchandises 1 of the 11 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin vegetarian sausages shelf as a point of difference.
The full runway
Every category Beyond Meat plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in vegetarian sausages. Each dot is a product on the shelf, by its cost per oz (hover for which). Beyond Meat (orange) sits below the shelf.
What to bring to land
Beyond Meat’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
