Beyond Meat at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Beyond Meat is a brand specializing in plant-based meat alternatives, offering a range of products that mimic the taste and texture of traditional meat.
It’s already on the shelf here, with 11 SKUs across 5 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Beyond Breakfast Sausage, Plant-Based Breakfast Patties, Original in Other Frozen Meat Substitutes.
Sprouts Farmers Market stocks other frozen meat substitutes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Sprouts Farmers Market carries other deli meals and sides in real depth, 21 SKUs against a fleet median of 9.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other frozen meat substitutes: Sprouts Farmers Market stocks only 6 there, so Beyond Meat Beyond Breakfast Sausage, Plant-Based Breakfast Patties, Original stands out rather than blending in. Lead with the other frozen meat substitutes, and position the other deli meals and sides as a finishing or gift item.
Sprouts Farmers Market merchandises 8 of the 11 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 80/100.
enters a thin other frozen meat substitutes shelf as a point of difference.
The full runway
Every category Beyond Meat plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Beyond Meat’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
