Bonne Maman at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Bonne Maman is a French brand celebrated for its traditional, homemade-style jams, marmalades, and desserts.
It’s already on the shelf here, with 16 SKUs across 6 categories. The growth is depth and breadth: 4 categories to widen and 1 new door to enter.
Lead with World Market Bonne Maman Hazelnut Chocolate Spread in Hazelnut Spread.
Sprouts Farmers Market stocks hazelnut spread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Sprouts Farmers Market carries fruit spreads in real depth, 37 SKUs against a fleet median of 15, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is hazelnut spread: Sprouts Farmers Market stocks only 6 there, so World Market Bonne Maman Hazelnut Chocolate Spread stands out rather than blending in. Lead with the hazelnut spread, and position the fruit spreads as a finishing or gift item.
Sprouts Farmers Market merchandises 7 of the 10 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin hazelnut spread shelf as a point of difference.
The full runway
Every category Bonne Maman plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 20 SKUs. Room to widen the line.
On shelf here, but only 2 of 9 SKUs. Room to widen the line.
How it prices
Where it would price in hazelnut spread. Each dot is a product on the shelf, by its cost per oz (hover for which). Bonne Maman (orange) sits in line with the shelf.
What to bring to expand
Bonne Maman’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
