Reading the shelf…
Boylan Bottling Company is a renowned American manufacturer of gourmet soft drinks, known for its craft sodas made with pure cane sugar. Established in 1891, the brand offers a variety of sodas, seltzers, and mixers, with popular flavors including Black Cherry, Lemon Lime, and Grape. Boylan is celebrated for its commitment to quality and traditional soda-making techniques.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Boylan Bottling (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Boylan Bottling · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Boylan Bottling in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Boylan Bottling product in stock, cheapest first.






















19 storefronts across 10 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Boylan Bottling· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Boylan Bottling Soda, Black Cherry · its most-distributed SKU (7 doors) in Fruit Flavored Soda, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 63% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: spindrift, nixie, zevia
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Boylan Bottlingthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cola, Cream Soda, Fruit Flavored Soda · +2 more
open here: Cola, Ginger Ale, Lemon & Lime Soda · +2 more
open here: Cola, Fruit Flavored Soda, Lemon & Lime Soda · +1 more
open here: Ginger Ale, Lemon & Lime Soda, Root Beer · +1 more
open here: Cola, Ginger Ale, Lemon & Lime Soda · +1 more
open here: Cola, Fruit Flavored Soda, Sparkling Water
open = the store meaningfully carries that category (real depth, not a token SKU) and Boylan Bottling sells it elsewhere but has no SKU here.