Boylan Bottling vs Zevia · Bay Area shelf head-to-head
Boylan Bottling and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia fields the deeper lineupBoylan Bottling sits further up the premium end
Boylan Bottling
Zevia
37
brand power
48
22
products
51
2
categories
4
6
subcategories
9
10
grocers
10
24.2¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boylan Bottling▭ Zevia
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boylan Bottling
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boylan Bottling · 6
only Zevia · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boylan Bottling · Zevia
