Cabot at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Cabot is a renowned cheese brand known for its high-quality cheddar products, produced by the Cabot Creamery Cooperative.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Pepper Jack Cheese Snack Sticks (10) .75 oz. Sticks in String And Stick Cheese.
Falletti Foods stocks string and stick cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is string and stick cheese: Falletti Foods stocks only 6 there, so Cabot Pepper Jack Cheese Snack Sticks (10) .75 oz. Sticks stands out rather than blending in.
Falletti Foods merchandises 7 of the 9 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin string and stick cheese shelf as a point of difference.
The full runway
Every category Cabot plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Cabot’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
