Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Cabot is a renowned cheese brand known for its high-quality cheddar products, produced by the Cabot Creamery Cooperative.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 5 new doors to enter, replicated across all 3 stores.
Lead with Seriously Sharp Cheddar Cheese Block, 8 oz in Cheddar.
Woodlands stocks cheddar thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Woodlands carries greek & icelandic yogurt in real depth, 76 SKUs against a fleet median of 36, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Woodlands merchandises 8 of the 9 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
the categories it plays in are already deep here.
Every category Cabot plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 31 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
Where it would price in cheddar. Each dot is a product on the shelf, by its cost per oz (hover for which). Cabot (orange) sits in line with the shelf.
Cabot’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.