Cascadian Farm at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Cascadian Farm is an American brand that specializes in organic food products, founded in 1972 in the Cascade Mountains of Washington State.
It’s already on the shelf here, with 12 SKUs across 10 categories. The growth is depth and breadth: 6 categories to widen and 5 new doors to enter.
Lead with Organic Frozen Strawberries in Frozen Strawberries.
Fairfax Market stocks frozen strawberries thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is frozen strawberries: Fairfax Market stocks only 3 there, so Cascadian Farm Organic Frozen Strawberries stands out rather than blending in.
Fairfax Market merchandises 16 of the 22 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin frozen strawberries shelf as a point of difference.
The full runway
Every category Cascadian Farm plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Cascadian Farm’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
