Columbus at Safeway

Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.

Columbus Craft Meats is a renowned American food processing company that specializes in premium Italian-style salami and deli meats.

Columbus isn’t on Safeway’s shelf yet in any of its 13 stores. The opening: 8 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%77

Safeway merchandises 10 of the 13 categories the brand sells.

Values match · 25%45

no strong clean/diet signal either way.

Brand pull · 25%45

brand excitement 45/100.

White space · 15%30

the categories it plays in are already deep here.

The full runway · across 13 stores

Every category Columbus plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

SalamiEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

Safeway depth 9 SKUs (fleet median 15.5)Columbus here 0/21

up against: oscar mayer 3, gallo salame 2, margherita 2, applegate 1, hillshire farm 1

Deli HamEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Columbus’ SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Columbus Italian Dry Salame Stick

$5.49$1.00/ozat 10 grocers

Columbus Peppered Turkey Breast sliced, 6 Oz

$6.99$1.17/ozat 10 grocers

Columbus Sliced Prosciutto

$5.49$1.83/oz

Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →

Safeway depth 24 SKUs (fleet median 8)