Daiya at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Daiya Foods Inc. is a Canadian company that specializes in plant-based dairy alternatives, founded in 2008 and headquartered in Burnaby, British Columbia.
It’s already on the shelf here, with 17 SKUs across 6 categories. The growth is depth and breadth: 3 categories to widen and 4 new doors to enter.
Lead with Dairy Free Jalapeño Havarti Cheese Block in Cheese Alternatives.
Sprouts Farmers Market stocks cheese alternatives thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Sprouts Farmers Market carries boxed pasta meals & sides in real depth, 63 SKUs against a fleet median of 14.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Sprouts Farmers Market merchandises 10 of the 11 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
an established national brand with proven demand.
the categories it plays in are already deep here.
The full runway
Every category Daiya plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 7 SKUs. Room to widen the line.
On shelf here, but only 5 of 11 SKUs. Room to widen the line.
How it prices
Where it would price in cheese alternatives. Each dot is a product on the shelf, by its cost per oz (hover for which). Daiya (orange) sits in line with the shelf.
What to bring to expand
Daiya’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
