Deep Indian Kitchen at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Deep Indian Kitchen offers a range of frozen Indian meals that are crafted from family recipes and made from scratch.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Kati Street Wrap, Potato & Pea Samosa, Medium Spice in Frozen Samosas.
Pacific Market stocks frozen samosas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Pacific Market carries frozen pizzas in real depth, 43 SKUs against a fleet median of 20.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is frozen samosas: Pacific Market stocks only 2 there, so Deep Indian Kitchen Kati Street Wrap, Potato & Pea Samosa, Medium Spice stands out rather than blending in. Lead with the frozen samosas, and position the frozen pizzas as a finishing or gift item.
Pacific Market merchandises 6 of the 7 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 70/100.
enters a thin frozen samosas shelf as a point of difference.
The full runway · across 2 stores
Every category Deep Indian Kitchen plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 11 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Deep Indian Kitchen’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
