Del Monte at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Del Monte is a well-known brand specializing in canned vegetables and fruits. Their product line includes items such as canned corn, green beans, and premium pineapple.
It’s already on the shelf here, with 18 SKUs across 9 categories. The growth is depth and breadth: 8 categories to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with SPECIAL BLENDS Peas & Carrots, Canned Vegetables in Canned Mixed Vegetables.
Pacific Market stocks canned mixed vegetables thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Pacific Market carries vegetable juice in real depth, 20 SKUs against a fleet median of 9.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is canned mixed vegetables: Pacific Market stocks only 1 there, so Del Monte SPECIAL BLENDS Peas & Carrots, Canned Vegetables stands out rather than blending in. Lead with the canned mixed vegetables, and position the vegetable juice as a finishing or gift item.
Pacific Market merchandises 16 of the 28 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin canned mixed vegetables shelf as a point of difference.
The full runway · across 2 stores
Every category Del Monte plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 12 SKUs. Room to widen the line.
On shelf here, but only 3 of 11 SKUs. Room to widen the line.
What to bring to expand
Del Monte’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
