Earthbound Farm at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Earthbound Farm is a prominent American producer of organic salads, fruits, and vegetables, founded in 1984 in Carmel Valley, California.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 new door to enter.
Driver's Market merchandises 13 of the 27 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 62/100.
maps onto categories the store already runs.
The full runway
Every category Earthbound Farm plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in mixed greens. Each dot is a product on the shelf, by its cost per oz (hover for which). Earthbound Farm (orange) sits in line with the shelf.
What to bring to expand
Earthbound Farm’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
