Earth's Best at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Earth's Best is a leading brand in organic baby and toddler foods, offering a range of products including infant formulas, purees, snacks, and frozen meals.
Earth's Best isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 7 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Veggie Puffs, Cheddar in Baby Snacks.
Pacific Market stocks baby snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is baby snacks: Pacific Market stocks only 3 there, so Earth's Best Veggie Puffs, Cheddar stands out rather than blending in.
Pacific Market merchandises 8 of the 12 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
an established national brand with proven demand.
enters a thin baby snacks shelf as a point of difference.
The full runway · across 2 stores
Every category Earth's Best plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Earth's Best’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
