edmond fallot
Edmond Fallot is a historic French brand specializing in mustard and other condiments, known for its traditional stone-ground mustard production. Established in 1840, the company remains a family-run business in Burgundy, France, and has expanded its product line to include vinegars and pickles. The brand is committed to preserving traditional craftsmanship while incorporating innovative flavors and maintaining a focus on environmental sustainability.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Edmond Fallot (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Edmond Fallot · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Edmond Fallot in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Edmond Fallot product in stock, cheapest first.
Sold at
Find Edmond Fallot online
Where to find Edmond Fallot · Bay Area
Opportunities
New doors · no Edmond Fallot in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Edmond Fallot· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Edmond Fallot Mustard, Dijon · its most-distributed SKU (16 doors) in Dijon Mustard, the biggest opening. The closest open door is Fairfax Market · 2 rivals already on that shelf.
