Edmond Fallot vs Stonewall Kitchen · Bay Area shelf head-to-head
Edmond Fallot and Stonewall Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edmond Fallot is in more Bay Area grocersStonewall Kitchen fields the deeper lineupStonewall Kitchen sits further up the premium end
Edmond Fallot
Stonewall Kitchen
49
brand power
53
15
products
178
2
categories
25
2
subcategories
42
17
grocers
6
$1.19
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edmond Fallot▭ Stonewall Kitchen
Distribution · 30% of score71·25
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments10 vs 29 SKUs
1% of shelf
only Edmond Fallot
no top category Stonewall Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Edmond Fallot · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edmond Fallot · Stonewall Kitchen
