Epic at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
EPIC Provisions is a U.S.-based brand that specializes in meat-based snacks, offering a variety of products such as bars, bites, and trail mixes.
It’s already on the shelf here, with 12 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Keto and Paleo Friendly Hot and Spicy Chipotle Pepper Pork Rinds Snack in Pork Rinds.
Berkeley Bowl stocks pork rinds thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries protein bars in real depth, 175 SKUs against a fleet median of 47, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is pork rinds: Berkeley Bowl stocks only 13 there, so EPIC Keto and Paleo Friendly Hot and Spicy Chipotle Pepper Pork Rinds Snack stands out rather than blending in. Lead with the pork rinds, and position the protein bars as a finishing or gift item.
Berkeley Bowl merchandises 6 of the 8 categories the brand sells.
grass-fed, non-gmo against the store's assortment lean.
brand excitement 65/100.
enters a thin pork rinds shelf as a point of difference.
The full runway · across 2 stores
Every category Epic plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 16 SKUs. Room to widen the line.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in pork rinds. Each dot is a product on the shelf, by its cost per oz (hover for which). Epic (orange) sits in line with the shelf.
What to bring to expand
Epic’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
