eureka tortilla
Eureka Tortilla offers an array of flavorful and versatile 6-inch flour tortillas, each crafted to complement a variety of meals and snacks. With options like Blueberry & Maple, Cinnamon Horchata, Everything & More, Pickled Jalapeño & Carrot, and Plain Delicious, the brand emphasizes the use of non-GMO ingredients and caters to vegan preferences. These tortillas are designed to enhance dishes with their unique taste profiles and are available in convenient packs, ensuring freshness and quality for every meal.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Eureka Tortilla (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Eureka Tortilla · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Eureka Tortilla in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Eureka Tortilla lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Eureka Tortilla online
Where to find Eureka Tortilla · Bay Area
15 storefronts across 6 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Eureka Tortilla· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Eureka Tortilla Organic Everything Tortilla · its most-distributed SKU (6 doors) in Flour Tortillas, the biggest opening. The closest open door is Sprouts Farmers Market · 5 rivals already on that shelf.
