Evolution Fresh at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Evolution Fresh is an American brand known for its cold-pressed juices and fruit-based beverages, founded in 1995 in Monrovia, California.
It’s already on the shelf here, with 22 SKUs across 6 categories. The growth is depth and breadth: 4 categories to widen and 2 new doors to enter.
Lead with Juice, Organic, Orange, Pure in Orange Juice.
Sprouts Farmers Market stocks orange juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Sprouts Farmers Market merchandises 9 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Evolution Fresh plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 11 of 25 SKUs. Room to widen the line.
On shelf here, but only 3 of 8 SKUs. Room to widen the line.
How it prices
Where it would price in orange juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Evolution Fresh (orange) sits well above the shelf.
What to bring to expand
Evolution Fresh’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
