From The Fields’ at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
From The Fields’: From the Fields' is an artisanal food company based in Northern California, specializing in organic granola, cereals, muesli, oatmeal, and snacks.
From The Fields’ isn’t on Sprouts Farmers Market’s shelf yet. The opening: 11 categories where the shelf is already deep and the brand runs strong elsewhere.
Sprouts Farmers Market merchandises 11 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
the categories it plays in are already deep here.
The full runway
Every category From The Fields’ plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to land
From The Fields’’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
