Go Raw at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Go Raw is a brand focused on creating simple, wholesome, and craveable seed-based snacks.
It’s already on the shelf here, with 5 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter.
Lead with Organic Sprouted Sunflower Seeds in Sunflower Seeds.
Driver's Market stocks sunflower seeds thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is sunflower seeds: Driver's Market stocks only 2 there, so Go Raw Organic Sprouted Sunflower Seeds stands out rather than blending in.
Driver's Market merchandises 7 of the 10 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin sunflower seeds shelf as a point of difference.
The full runway
Every category Go Raw plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Go Raw’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
