india tree
India Tree is a family-owned brand that specializes in clean-label pantry staples, including sugars, spices, and natural decorations. Established in 1990 and based in Seattle, Washington, the brand is committed to ingredient integrity and transparent sourcing.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
45 products in the catalog. how deep the product line is (saturating).
spans 10 categories · 17 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are India Tree (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as India Tree · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to India Tree in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every India Tree product in stock, cheapest first.
Sold at
Find India Tree online
Where to find India Tree · Bay Area
Opportunities
New doors · no India Tree in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show India Tree· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with India Tree Sea Salt, Coarse Crystals · its most-distributed SKU (5 doors) in Salts, the biggest opening. The closest open door is Fairfax Market · 5 rivals already on that shelf.
