India Tree at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
India Tree is a family-owned brand that specializes in clean-label pantry staples, including sugars, spices, and natural decorations.
It’s already on the shelf here, with 5 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 7 new doors to enter.
Lead with Sugar, Brown, European Style, Cubes in Brown Sugars.
Falletti Foods stocks brown sugars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is brown sugars: Falletti Foods stocks only 13 there, so India Tree Sugar, Brown, European Style, Cubes stands out rather than blending in.
Falletti Foods merchandises 15 of the 18 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 50/100.
enters a thin brown sugars shelf as a point of difference.
The full runway
Every category India Tree plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in brown sugars. Each dot is a product on the shelf, by its cost per oz (hover for which). India Tree (orange) sits above the shelf.
What to bring to expand
India Tree’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
