India Tree vs Betty Crocker · Bay Area shelf head-to-head
India Tree and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerIndia Tree is in more Bay Area grocersBetty Crocker fields the deeper lineupIndia Tree sits further up the premium end
India Tree
Betty Crocker
56
brand power
66
45
products
106
10
categories
7
17
subcategories
10
14
grocers
12
$2.11
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ India Tree▭ Betty Crocker
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only India Tree
only Betty Crocker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only India Tree · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: India Tree · Betty Crocker
