Reading the shelf…
Josie's is a brand specializing in organic salad kits and prepared salads. Their offerings include a variety of organic chopped salad kits and premium salad options. The brand focuses on providing fresh, organic produce in convenient, ready-to-eat formats.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
18 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Josie's (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Josie's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Josie's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Josie's product in stock, cheapest first.





Bay Area grocers where neither the digital catalog nor our shelf photos show Josie's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Josie's Organic Cauliflower Rice · its most-distributed SKU (1 door) in Other Rice, the biggest opening. The closest open door is Safeway · 2 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 59% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
28 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: taylor farms, fresh express
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Josie'sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bagged Salad Kits, Green Beans, Other Rice · +1 more
open here: Other Rice, Prepared Leafy Salads
open here: Other Rice, Prepared Leafy Salads
open here: Other Rice, Prepared Leafy Salads
open here: Bagged Salad Kits, Other Rice
open here: Other Rice, Prepared Leafy Salads
open = the store meaningfully carries that category (real depth, not a token SKU) and Josie's sells it elsewhere but has no SKU here.