Josie's vs Taylor Farms · Bay Area shelf head-to-head
Josie's and Taylor Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylor Farms carries more Brand PowerTaylor Farms fields the deeper lineupJosie's sits further up the premium end
Josie's
Taylor Farms
55
brand power
70
18
products
67
4
categories
8
4
subcategories
10
13
grocers
13
74.1¢
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Josie's▭ Taylor Farms
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Salads4 vs 11 SKUs
2% of shelf
only Taylor Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Josie's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Josie's · Taylor Farms
