Josie's vs Mollie's · Bay Area shelf head-to-head
Josie's and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Josie's carries more Brand PowerJosie's is in more Bay Area grocersMollie's fields the deeper lineup
Josie's
Mollie's
55
brand power
48
18
products
83
4
categories
27
4
subcategories
41
13
grocers
2
74.1¢
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Josie's▭ Mollie's
Distribution · 30% of score54·8
M
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Josie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Josie's · Mollie's
