Kerrygold at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Kerrygold is a premium dairy brand known for its high-quality butter and cheese products, established in 1962 by the Irish Dairy Board.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen.
Lead with Irish Grass-Fed Salted Butter Sticks in Salted Butter.
Falletti Foods stocks salted butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
The more differentiated opening is salted butter: Falletti Foods stocks only 5 there, so Kerrygold Irish Grass-Fed Salted Butter Sticks stands out rather than blending in.
Falletti Foods merchandises 6 of the 12 categories the brand sells.
grass-fed against the store's assortment lean.
brand excitement 55/100.
enters a thin salted butter shelf as a point of difference.
The full runway
Every category Kerrygold plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in salted butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Kerrygold (orange) sits well above the shelf.
What to bring to expand
Kerrygold’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
