Kerrygold at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
Kerrygold is a premium dairy brand known for its high-quality butter and cheese products, established in 1962 by the Irish Dairy Board.
It’s already on the shelf here, with 14 SKUs across 4 categories. The growth is depth and breadth: 1 category to widen, replicated across all 10 stores.
Lead with Irish Grass-Fed Salted Butter Foil in Salted Butter.
Whole Foods Market stocks salted butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 14 other Bay Area grocers.
The more differentiated opening is salted butter: Whole Foods Market stocks only 2 there, so Kerrygold Irish Grass-Fed Salted Butter Foil stands out rather than blending in.
Whole Foods Market merchandises 4 of the 12 categories the brand sells.
grass-fed against the store's assortment lean.
brand excitement 55/100.
enters a thin salted butter shelf as a point of difference.
The full runway · across 10 stores
Every category Kerrygold plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
Fully stocked here (8/8 SKUs).
What to bring to expand
Kerrygold’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
