Kinder's at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Kinder's is a brand specializing in a wide range of seasonings, dry rubs, and BBQ sauces designed to enhance the flavor of various dishes.
It’s already on the shelf here, with 22 SKUs across 8 categories. The growth is depth and breadth: 6 categories to widen and 6 new doors to enter, replicated across all 6 stores.
Lead with Grilled Chicken with Sea Salt, Garlic and Herbs Seasoning in Poultry Seasoning.
Target stocks poultry seasoning thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is poultry seasoning: Target stocks only 3 there, so Kinder's Grilled Chicken with Sea Salt, Garlic and Herbs Seasoning stands out rather than blending in.
Target merchandises 16 of the 17 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
an established national brand with proven demand.
enters a thin poultry seasoning shelf as a point of difference.
The full runway · across 6 stores
Every category Kinder's plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 28 SKUs. Room to widen the line.
On shelf here, but only 7 of 27 SKUs. Room to widen the line.
What to bring to expand
Kinder's’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
