Lotus Foods at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Lotus Foods is a California-based company specializing in importing and producing specialty rice and rice-based products.
It’s already on the shelf here, with 11 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 4 new doors to enter.
Lead with Rice Noodles, Pho, Traditional in Rice Noodles.
Sprouts Farmers Market stocks rice noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is rice noodles: Sprouts Farmers Market stocks only 5 there, so Lotus Foods Rice Noodles, Pho, Traditional stands out rather than blending in.
Sprouts Farmers Market merchandises 9 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin rice noodles shelf as a point of difference.
The full runway
Every category Lotus Foods plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in rice noodles. Each dot is a product on the shelf, by its cost per oz (hover for which). Lotus Foods (orange) sits well above the shelf.
What to bring to expand
Lotus Foods’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
