minor figures
Minor Figures is a brand specializing in plant-based milk products, particularly oat milk designed for coffee enthusiasts. Their offerings include a variety of Barista Oat Milk products, which are crafted to complement coffee and are available in organic and lite versions. The brand also produces ready-to-drink Oat Lattes in flavors like Cinnamon, Classic, Mocha, and Vanilla, made with single-origin cold brew coffee.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Minor Figures (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Minor Figures · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Minor Figures in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Minor Figures product in stock, cheapest first.
Sold at
Find Minor Figures online
Where to find Minor Figures · Bay Area
Opportunities
New doors · no Minor Figures in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Minor Figures· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Minor Figures Barista Oat Milk, (Organic) · its most-distributed SKU (14 doors) in Oat Milk, the biggest opening. The closest open door is Mollie Stone's Markets · 5 rivals already on that shelf.
