Minor Figures vs Califia Farms · Bay Area shelf head-to-head
Minor Figures and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupMinor Figures sits further up the premium end
Minor Figures
Califia Farms
34
brand power
69
9
products
61
2
categories
11
2
subcategories
12
14
grocers
19
21.1¢
price per fl oz
19.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minor Figures▭ Califia Farms
Distribution · 30% of score58·79
M
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minor Figures
no top category Califia Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Minor Figures · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minor Figures · Califia Farms
