Miss Jones Baking Co. at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Miss Jones Baking Co. specializes in organic baking mixes and frostings, offering products made with simple, real ingredients for a homemade taste.
Miss Jones Baking Co. isn’t on Falletti Foods’ shelf yet. The opening: 5 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Baking Mix, Organic, Brownie in Brownie Mixes.
Falletti Foods stocks brownie mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is brownie mixes: Falletti Foods stocks only 3 there, so Miss Jones Baking Co. Baking Mix, Organic, Brownie stands out rather than blending in.
Falletti Foods merchandises 6 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin brownie mixes shelf as a point of difference.
The full runway
Every category Miss Jones Baking Co. plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Miss Jones Baking Co.’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
