Mission at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Mission Foods is a prominent manufacturer specializing in tortillas, wraps, chips, and other Mexican food products.
It’s already on the shelf here, with 21 SKUs across 5 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter.
Lead with Street Tacos Yellow Corn Tortillas in Corn Tortillas.
Fairfax Market stocks corn tortillas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Fairfax Market merchandises 6 of the 9 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Mission plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 29 SKUs. Room to widen the line.
On shelf here, but only 5 of 10 SKUs. Room to widen the line.
What to bring to expand
Mission’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
