Mutti at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Mutti is an Italian brand specializing in tomato-based products, known for its high-quality sauces and canned tomatoes.
It’s already on the shelf here, with 12 SKUs across 6 categories. The growth is depth and breadth: 5 categories to widen, replicated across all 4 stores.
Lead with Crushed Tomatoes in Canned Crushed Tomatoes.
World Market stocks canned crushed tomatoes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is canned crushed tomatoes: World Market stocks only 1 there, so Mutti Crushed Tomatoes stands out rather than blending in.
World Market merchandises 6 of the 9 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin canned crushed tomatoes shelf as a point of difference.
The full runway · across 4 stores
Every category Mutti plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
What to bring to expand
Mutti’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
