old el paso
Old El Paso runs 15 products across 4 categories, stocked in 4 of 24 Bay Area grocers. Its biggest footprint is canned soup, at 1% of the shelf. A niche presence · Brand Power 34/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Old El Paso (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Old El Paso · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every Old El Paso product in stock, cheapest first.
Sold at
Where to find Old El Paso · Bay Area
11 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Old El Paso in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Old El Paso· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Old El Paso 25% Less Sodium Taco Seasoning Mix · its most-distributed SKU (1 door) in Latin And Hispanic Seasoning Mixes, the biggest opening. The closest open door is Woodlands · 5 rivals already on that shelf.
