Old El Paso vs Siete · Bay Area shelf head-to-head
Old El Paso and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineup
Old El Paso
Siete
32
brand power
70
15
products
77
4
categories
12
4
grocers
21
$4.32
avg price
$6.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old El Paso▭ Siete
Distribution · 30% of score17·88
O
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old El Paso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Old El Paso · 0
no exclusive doors — everywhere Old El Paso is, Siete is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old El Paso · Siete