Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
One Degree Organic Foods is a brand dedicated to producing organic, non-GMO cereals, granolas, oats, breads, and flours.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 7 new doors to enter, replicated across all 3 stores.
Lead with Sprouted, Brown Rice Crisps, Organic Cereal in Cereal.
Woodlands stocks cereal thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Woodlands merchandises 9 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
Every category One Degree Organic Foods plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Where it would price in cereal. Each dot is a product on the shelf, by its cost per oz (hover for which). One Degree Organic Foods (orange) sits above the shelf.
One Degree Organic Foods’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.