open farm
Open Farm is a pet food brand specializing in high-quality dog and cat food products. The brand emphasizes the use of ethically sourced, sustainable ingredients, offering a range of products including kibble, wet food, freeze-dried raw options, and meal toppers. Open Farm is committed to transparency and traceability in its ingredient sourcing, ensuring that all components are humanely raised and sustainably sourced.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
33 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Open Farm (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Open Farm · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Open Farm in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Open Farm product in stock, cheapest first.
Sold at
Find Open Farm online
Where to find Open Farm · Bay Area
4 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Open Farm· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Open Farm Chicken & Salmon Canned Puppy Food · its most-distributed SKU (1 door) in Wet Dog Food, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
