Reading the shelf…
Pop & Bottle is a brand specializing in coffee and tea beverages, particularly known for its cold brew coffee and almond milk lattes. The brand offers a variety of products including medium and light roast cold brews, as well as flavored almond milk lattes like Golden Chai. Their products are often organic, catering to health-conscious consumers.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Pop & Bottle (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Pop & Bottle · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Pop & Bottle in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Pop & Bottle product in stock, cheapest first.





















Bay Area grocers where neither the digital catalog nor our shelf photos show Pop & Bottle· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pop & Bottle Vanilla Oat Milk Latte w/Collagen · its most-distributed SKU (9 doors) in Coffee Drinks, the biggest opening. The closest open door is United Markets · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 50% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
42 storefronts across 17 grocers carry it · tap a pin to open the store.
already on that shelf: equator, la colombe, stumptown
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Pop & Bottlethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bottled Chai Tea, Bottled Green Tea, Bottled Milk Tea
open here: Bottled Chai Tea, Bottled Milk Tea
open here: Beverages
open here: Bottled Milk Tea
open here: Bottled Milk Tea
open here: Bottled Green Tea
open = the store meaningfully carries that category (real depth, not a token SKU) and Pop & Bottle sells it elsewhere but has no SKU here.