Pop & Bottle vs Califia Farms · Bay Area shelf head-to-head
Pop & Bottle and Califia Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupPop & Bottle sits further up the premium end
Pop & Bottle
Califia Farms
51
brand power
69
21
products
61
3
categories
11
4
subcategories
12
17
grocers
19
48.6¢
price per fl oz
19.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pop & Bottle▭ Califia Farms
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pop & Bottle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pop & Bottle · Califia Farms
