San Pellegrino at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
San Pellegrino is a renowned brand specializing in sparkling natural mineral water and Italian sparkling beverages.
It’s already on the shelf here, with 13 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Italian Sparkling Drink Pompelmo in Sparkling Juice.
Pacific Market stocks sparkling juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Pacific Market merchandises 6 of the 7 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category San Pellegrino plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 28 SKUs. Room to widen the line.
On shelf here, but only 5 of 18 SKUs. Room to widen the line.
How it prices
Where it would price in sparkling juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). San Pellegrino (orange) sits in line with the shelf.
What to bring to expand
San Pellegrino’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 12 of 13
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
