S&b Foods Golden Curry at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter.
Lead with S&B Wasabi, Prepared, In Tube in Wasabi.
United Markets stocks wasabi thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries dip and sauce mixes in real depth, 27 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is wasabi: United Markets stocks only 2 there, so S&B Wasabi, Prepared, In Tube stands out rather than blending in. Lead with the wasabi, and position the dip and sauce mixes as a finishing or gift item.
United Markets merchandises 7 of the 8 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 35/100.
enters a thin wasabi shelf as a point of difference.
The full runway
Every category S&b Foods Golden Curry plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
S&b Foods Golden Curry’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
