Schaller & Weber at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Schaller & Weber draws on a rich German heritage to craft its range of traditional sausages, including bratwurst, knackwurst, and weisswurst.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 7 new doors to enter, replicated across all 2 stores.
Lead with French Bistro Uncured Ham, Sliced in Deli Ham.
Pacific Market stocks deli ham thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is deli ham: Pacific Market stocks only 12 there, so Schaller & Weber French Bistro Uncured Ham, Sliced stands out rather than blending in.
Pacific Market merchandises 9 of the 13 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin deli ham shelf as a point of difference.
The full runway · across 2 stores
Every category Schaller & Weber plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in deli ham. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Schaller & Weber’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
