Reading the shelf…
Sconehenge Bakery & Café is an employee-owned establishment in Berkeley, California, known for its traditional English-style tea scones and a variety of baked goods. Founded in 1998, the bakery emphasizes quality by sourcing its produce locally from Berkeley Bowl.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sconehenge Bakery (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Sconehenge Bakery · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Sconehenge Bakery in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Sconehenge Bakery product in stock, cheapest first.






Bay Area grocers where neither the digital catalog nor our shelf photos show Sconehenge Bakery· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sconehenge Cookie · its most-distributed SKU (1 door) in Other Cookies, the biggest opening. The closest open door is Fairfax Market · 2 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 38% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
28 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: upper crust, the graceful cookie
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Sconehenge Bakerythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Apple Pie, Chocolate Chip Cookies, Muffins · +3 more
open here: Chocolate Chip Cookies, Muffins, Oatmeal Raisin Cookies · +2 more
open here: Chocolate Chip Cookies, Muffins, Oatmeal Raisin Cookies · +2 more
open here: Chocolate Chip Cookies, Muffins, Other Cakes · +1 more
open here: Chocolate Chip Cookies, Other Cakes, Other Cookies · +1 more
open here: Muffins, Oatmeal Raisin Cookies, Other Cakes
open = the store meaningfully carries that category (real depth, not a token SKU) and Sconehenge Bakery sells it elsewhere but has no SKU here.