Smucker's at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Smucker's is a well-known brand specializing in a variety of spreads and sandwiches.
It’s already on the shelf here, with 14 SKUs across 6 categories. The growth is depth and breadth: 6 categories to widen.
Lead with Uncrustables Chocolate Flavored Hazelnut Spread Sandwich in Frozen Pockets And Sandwiches.
United Markets stocks frozen pockets and sandwiches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
United Markets carries fruit spreads in real depth, 37 SKUs against a fleet median of 15, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is frozen pockets and sandwiches: United Markets stocks only 5 there, so Smucker's Uncrustables Chocolate Flavored Hazelnut Spread Sandwich stands out rather than blending in. Lead with the frozen pockets and sandwiches, and position the fruit spreads as a finishing or gift item.
United Markets merchandises 7 of the 7 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
enters a thin frozen pockets and sandwiches shelf as a point of difference.
The full runway
Every category Smucker's plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 11 SKUs. Room to widen the line.
On shelf here, but only 3 of 7 SKUs. Room to widen the line.
What to bring to expand
Smucker's’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
