St Pierre at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
St Pierre is a brand specializing in Parisian-inspired bakery products, particularly known for its brioche and other French-style baked goods.
It’s already on the shelf here, with 6 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 5 new doors to enter.
Lead with Sliced Brioche Loaf in Brioche Bread.
United Markets stocks brioche bread thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is brioche bread: United Markets stocks only 7 there, so St Pierre Sliced Brioche Loaf stands out rather than blending in.
United Markets merchandises 9 of the 9 categories the brand sells.
non-gmo against the store's assortment lean.
an established national brand with proven demand.
enters a thin brioche bread shelf as a point of difference.
The full runway
Every category St Pierre plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in brioche bread. Each dot is a product on the shelf, by its cost per oz (hover for which). St Pierre (orange) sits in line with the shelf.
What to bring to expand
St Pierre’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
